Martechcubejohn

Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest technologies. To achieve meaningful AI integration, organizations must first deeply understand their existing processes and pain points, establish robust data management practices, and align AI capabilities with b

Throughout 2024, data analytics continued to play a crucial role in driving data-based decision-making for B2B companies, while investment in advanced data technologies surged. These new tools offer deeper insights, predictive capabilities, and more sophisticated analytics to improve governance. The tools listed below are equipped with powerful features across BI, predictive modeling, natural language processing, and governance, reshaping the landscape of B2B data analytics. Here are our expert reviews on the top five data analytics tools that defined 2024 and how each one can help businesses

Dev Nag is the Founder and CEO of QueryPal. He was previously the Founder and CTO at Wavefront, which was backed by Sequoia Capital and acquired by VMware. At VMware, he served in the Office of the CTO and launched VMware’s flagship AIOps product. He previously held engineering leadership roles at Google, eBay, and PayPal. Dev holds more than a dozen patents in machine learning and security. He published academic papers in computational biology and medical informatics at Stanford, where he received two degrees.

Artificial intelligence (AI) is a relatively new field that has rapidly evolved into a major influence on the strategic direction of organizations. Its significance extends far beyond automation, enhancing complex decision-making processes. AI is both a risk and a tool for managing risk—a paradox that organizations must confront as they navigate the landscape of 2024 and beyond. While AI is often associated with task automation, it also plays a critical role in improving decision-making. AI empowers change across various domains, from social to informational, by automating time-consuming proc

Generative AI – a technology wonder of modern times – has revolutionized our ability to create and innovate. It also promises to have a profound impact on every facet of our lives. Beyond the seemingly magical powers of ChatGPT, Bard, MidJourney, and others, the emergence of what’s known as RAG (Retrieval Augmented Generation) has opened the possibility of augmenting Large Language Models (LLMs) with domain-specific enterprise data and knowledge. RAG and its many variants have emerged as a pivotal technique in the realm of applied generative AI, improving LLM reliability and trustworthiness.

Data breaches and cyber threats are becoming increasingly common in this digital era, and protecting valuable information is the top priority for data-driven organizations. To curb the constant issues of data being compromised, lost, and misused, a Data Protection Officer (DPO) and their teams can implement a data loss prevention (DLP) strategy and tools that will continuously monitor and analyze data to identify potential violations of security policies and stop them from evolving. In this article, we will take a closer look at the seven steps of DLP strategies and tools that will help in en

Yashin Manraj, CEO of Pvotal Technologies, has served as a computational chemist in academia, an engineer working on novel challenges at the nanoscale, and a thought leader building more secure systems at the world’s best engineering firms. His deep technical knowledge from product development, design, business insights, and coding provides a unique nexus to identify and solve gaps in the product pipeline. The Pvotal mission is to build sophisticated enterprises with no limits for rapid change, seamless communication, top-notch security, and scalability to infinity.

As the world navigates through 2024, cybersecurity gets more unpredictable and dangerous. With increased sophisticated cyberattacks like ransomware, phishing, and APTs, there has never been a higher demand for cybersecurity professionals. But after the rising tide, the industry stands at a significant skills gap, presenting organizations with vulnerabilities to breaches and data theft. Following a report by ISC², there is a lack of more than 3.4 million cybersecurity workers across the world. The gap becomes an important threat to diverse organizations, majorly finance, healthcare, and techno

Have you encountered a bad situation that was made worse by something that is meant to help? Here’s a recent example of mine – I had to take my son to an emergency room while vacationing in Asia but the most frustrating part was dealing with insurance when we got home. The agent who initially processed my claim put me (and my money) in limbo – no external or internal follow-up communication, inaccessible and invisible in the client portal – because they didn’t follow the process for handling non-English documents. This poor customer service was entirely preventable and, though I’m not an insu

In the digital world, data is the lifeline of any business, be it trade secrets, sales records, customers’ personal data, and other sensitive information. Organizations use this data to create innovations and increase their long-term client base. However, the current situation is quite different, especially with this surge in cyberattacks, insider threats, and phishing attacks. In a recent report by Forbes, it was witnessed that in 2023, security breaches saw a 72% increase from 2021, which held the previous record. Hence, protecting this data has never been so important.

Andreas Cleve is Corti’s co-founder and CEO. After spending nearly a decade working as a multi-entrepreneur in AI, Andreas founded Corti with Lars Maaløe, pioneering a safe and effective Generative AI platform for healthcare. Corti’s AI not only takes notes but also quality assures, journals, codes, nudges, prompts, and documents every patient interaction. With significant research findings in speech processing, dialectic challenges, medical coding, and language understanding, Corti’s artificial intelligence enhances real-time consultations across the entire patient journey across the United

As cyberattacks advance in their sophistication and frequency, traditional cybersecurity defenders-the firewalls, antivirus software, even intrusion detection systems-are no longer sufficient in protecting companies. Organizations are bound to face advanced persistent threats (APTs), ransomware, as well as insider attacks in 2024 that often go undetected by automated detection tools. This makes proactive cybersecurity a dire necessity. According to new research findings, the average amount of time taken before it is possible to detect a breach stands at more than 200 days, which is a very lon

Chase Doelling has spent over a decade in the tech industry, in cloud computing and cybersecurity. Over that time, Chase has been able to indulge a passion for all things identity-related, and JumpCloud has been a perfect fit. JumpCloud’s mission to simplify and secure IT management for businesses of all sizes—especially for the traditionally overlooked small and medium-sized enterprises (SMEs)—is unique, and Chase would argue they’re uniquely good at it. Chase's role is to help shape the product vision to ensure they’re meeting the evolving needs of their customers in an increasingly complex

In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the concerns faced by CISOs and IT leaders in 2024 will potentially worsen. However, for a handy deep dive into tackling cyber attackers, this roundup of AITech Park articles on the cybersecurity topic offers gu