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Martechcubejohn

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For years, the concept of a “paperless office” has been a popular industry buzzword, envisioning a future where businesses replace physical paperwork with digital efficiency. Despite technological advancements, many organizations still rely heavily on paper-based processes, with bulky filing systems and stacks of documents central to daily operations. A truly paperless world has long seemed unattainable—until now. Enter optical character recognition (OCR), enhanced by artificial intelligence. By integrating OCR with AI and machine learning, businesses are experiencing a fundamental shift towa
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Elevate your holiday season with data-driven insights. Learn how to optimize offers, personalize experiences, and drive customer loyalty. In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism companies can leverage technologies like predictive analytics and big d
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The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping experiences that bridge online and offline spaces. Here’s how AI-driven physical technology is disrupting B2B e-commerce, along with tips based on our experience.
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Frederik Steensgaard is the Chief Executive Officer and Co-Founder of BeCause, a startup enterprise software company that enables sustainability data to flow simpler, faster, and cheaper for travel companies. The company’s AI-powered sustainability hub allows companies to collect and communicate their sustainability efforts in one place, empowering them to make sustainability a regular part of their operations and a competitive advantage for their business. Frederik is also an elected member of the Climate Committee at the Confederation of Danish Industry, where he contributes to discussions
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Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact brand perception and loyalty. Yet, companies often overlook the connection between brand image and the customer service experience. By implementing a cohesive branding strategy in the contact center, businesses
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As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday operations and delight customers, or could it jeopardize customer trust and brand reputation? This article examines AI's role this holiday season, highlighting its benefits as a powerful asset yet acknowledging the co
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As systems grow increasingly complex and interconnected, the challenges facing DevOps teams become more intricate. Hybrid infrastructures, microservices, and real-time operations strain traditional tools, paving the way for artificial intelligence to revolutionize how DevOps operates. This evolution isn’t just about automation—it’s about reimagining how teams monitor and respond to issues in dynamic environments. AI promises smarter, faster, and more efficient DevOps processes, particularly in monitoring and incident response.
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In today’s digital era, cloud computing has become a cornerstone of application modernization and digital transformation. By 2025, it’s anticipated that over 85% of organizations will adopt a cloud-native approach for application development. Yes, you read that correctly! The primary goal of this approach is to streamline development processes, enhance scalability, and boost agility. Unlike traditional methods, cloud-native development doesn’t follow rigid rules. Instead, it focuses on addressing unique business challenges and leveraging the most suitable software solutions.
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The year 2024 has been marked by significant advancements in technology, particularly in AI, IoT, and cybersecurity. What once seemed like the stuff of futuristic movies has now become integral to our modern world. The convergence of these technologies has sparked creativity, collaboration, and caution, from developing ethical frameworks for AI to exploring how smart tech can enhance the holiday season. As AI continues to evolve, ethical concerns have moved beyond researchers and technologists, becoming a top priority for business leaders. Executives now face the challenge of integrating ethi
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With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering influencers, and connecting with brands, increasingly positioning it as a mainstream shopping experience. Live commerce, a recently popular shopping approach, combines entertainment and purchasing, allowing
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Roy Akerman is the co-founder and CEO of Rezonate – creator of the revolutionized identity-centric security platform, and the former chief of cyber defense operations for the Israeli Government and for Israel’s critical infrastructure (2001-2017). Prior to Rezonate, Roy served as VP of Product and Innovation at Cybereason, responsible for growing 3 new business lines on cloud security, mobile defense, and XDR. Roy is leading product incubations and new business initiatives, fusing the practices of advanced Technology, Psychology, and Business in forming new disruptive products and anti-discip
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In today’s era of distributed work, the seamless delivery of borderless digital applications and services is essential. Powered by the cloud and secured through high-performance networks, these solutions must provide best-in-class user experiences. To achieve this, organizations require real-time visibility and insights into data flows across their extended enterprise networks. Coupled with robust People, Process, and Technology safeguards, this ensures data security both in transit and at rest. These measures are critical for protecting data, maintaining privacy, complying with regulatory ma
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Acquiring banks often face the challenge of balancing merchant satisfaction with risk management. On one hand, they aim to keep merchants happy by enabling quick payouts. On the other, they must protect themselves from financial losses if a merchant's risk profile unexpectedly shifts. Dynamic risk assessment plays a crucial role in safeguarding acquirers while supporting businesses with the liquidity they need to operate smoothly. Here’s how Feedzai’s Dynamic Risk Assessment, available as an add-on to its Merchant Monitoring solution, helps acquirers mitigate risk while ensuring merchants mai
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As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster, more impactful decisions. Looking ahead, 2025 is set to be a defining year for large language models (LLMs), real-time analytics, and advanced machine learning algorithms that will elevate AI-driven data visualizations. Here’s a toolk
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As the technological landscape is rapidly evolving, the integration of Internet of Things (IoT) technologies into engineering systems is not just a trend—it’s a necessity. The global industries are facing increasing pressures to enhance efficiency, reduce operational costs, and maintain competitive advantages, IoT emerges as a transformative force, particularly within Telecom and Utility sectors. IoT is not a stand-alone technology. The efficiency of connected devices not only depends on but thrives when the complimentary technologies are implemented tactfully. Amalgamation of Data & Analytic
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The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance. Let’s explore key strategies for scaling AI in customer service to ensure smooth operations during the holiday rush. The holiday shopping season, particularly Cyber Week, generates massive web traffic.
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Banks suffered an astounding $485.6 billion loss to fraud and scams last year, highlighting the urgent need for them to outpace criminals. Fraud analytics plays a crucial role in enabling banks to transition from merely reacting to fraud to proactively preventing it. Explore how fraud analytics helps detect and prevent various types of fraud, minimizing financial losses and improving customer trust and satisfaction. Fraud analytics blends artificial intelligence (AI), machine learning, and predictive analytics for advanced data analysis.
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Dev Nag is the Founder and CEO of QueryPal. He was previously the Founder and CTO at Wavefront, which was backed by Sequoia Capital and acquired by VMware. At VMware, he served in the Office of the CTO and launched VMware’s flagship AIOps product. He previously held engineering leadership roles at Google, eBay, and PayPal. Dev holds more than a dozen patents in machine learning and security. He published academic papers in computational biology and medical informatics at Stanford, where he received two degrees.
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Artificial intelligence (AI) is a relatively new field that has rapidly evolved into a major influence on the strategic direction of organizations. Its significance extends far beyond automation, enhancing complex decision-making processes. AI is both a risk and a tool for managing risk—a paradox that organizations must confront as they navigate the landscape of 2024 and beyond. While AI is often associated with task automation, it also plays a critical role in improving decision-making. AI empowers change across various domains, from social to informational, by automating time-consuming proc
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Generative AI – a technology wonder of modern times – has revolutionized our ability to create and innovate. It also promises to have a profound impact on every facet of our lives. Beyond the seemingly magical powers of ChatGPT, Bard, MidJourney, and others, the emergence of what’s known as RAG (Retrieval Augmented Generation) has opened the possibility of augmenting Large Language Models (LLMs) with domain-specific enterprise data and knowledge. RAG and its many variants have emerged as a pivotal technique in the realm of applied generative AI, improving LLM reliability and trustworthiness.