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Martechcubejohn

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Generative AI – a technology wonder of modern times – has revolutionized our ability to create and innovate. It also promises to have a profound impact on every facet of our lives. Beyond the seemingly magical powers of ChatGPT, Bard, MidJourney, and others, the emergence of what’s known as RAG (Retrieval Augmented Generation) has opened the possibility of augmenting Large Language Models (LLMs) with domain-specific enterprise data and knowledge. RAG and its many variants have emerged as a pivotal technique in the realm of applied generative AI, improving LLM reliability and trustworthiness.
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Data breaches and cyber threats are becoming increasingly common in this digital era, and protecting valuable information is the top priority for data-driven organizations. To curb the constant issues of data being compromised, lost, and misused, a Data Protection Officer (DPO) and their teams can implement a data loss prevention (DLP) strategy and tools that will continuously monitor and analyze data to identify potential violations of security policies and stop them from evolving. In this article, we will take a closer look at the seven steps of DLP strategies and tools that will help in en
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Yashin Manraj, CEO of Pvotal Technologies, has served as a computational chemist in academia, an engineer working on novel challenges at the nanoscale, and a thought leader building more secure systems at the world’s best engineering firms. His deep technical knowledge from product development, design, business insights, and coding provides a unique nexus to identify and solve gaps in the product pipeline. The Pvotal mission is to build sophisticated enterprises with no limits for rapid change, seamless communication, top-notch security, and scalability to infinity.
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As the world navigates through 2024, cybersecurity gets more unpredictable and dangerous. With increased sophisticated cyberattacks like ransomware, phishing, and APTs, there has never been a higher demand for cybersecurity professionals. But after the rising tide, the industry stands at a significant skills gap, presenting organizations with vulnerabilities to breaches and data theft. Following a report by ISC², there is a lack of more than 3.4 million cybersecurity workers across the world. The gap becomes an important threat to diverse organizations, majorly finance, healthcare, and techno
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Have you encountered a bad situation that was made worse by something that is meant to help? Here’s a recent example of mine – I had to take my son to an emergency room while vacationing in Asia but the most frustrating part was dealing with insurance when we got home. The agent who initially processed my claim put me (and my money) in limbo – no external or internal follow-up communication, inaccessible and invisible in the client portal – because they didn’t follow the process for handling non-English documents. This poor customer service was entirely preventable and, though I’m not an insu
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In the digital world, data is the lifeline of any business, be it trade secrets, sales records, customers’ personal data, and other sensitive information. Organizations use this data to create innovations and increase their long-term client base. However, the current situation is quite different, especially with this surge in cyberattacks, insider threats, and phishing attacks. In a recent report by Forbes, it was witnessed that in 2023, security breaches saw a 72% increase from 2021, which held the previous record. Hence, protecting this data has never been so important.
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Andreas Cleve is Corti’s co-founder and CEO. After spending nearly a decade working as a multi-entrepreneur in AI, Andreas founded Corti with Lars Maaløe, pioneering a safe and effective Generative AI platform for healthcare. Corti’s AI not only takes notes but also quality assures, journals, codes, nudges, prompts, and documents every patient interaction. With significant research findings in speech processing, dialectic challenges, medical coding, and language understanding, Corti’s artificial intelligence enhances real-time consultations across the entire patient journey across the United
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As cyberattacks advance in their sophistication and frequency, traditional cybersecurity defenders-the firewalls, antivirus software, even intrusion detection systems-are no longer sufficient in protecting companies. Organizations are bound to face advanced persistent threats (APTs), ransomware, as well as insider attacks in 2024 that often go undetected by automated detection tools. This makes proactive cybersecurity a dire necessity. According to new research findings, the average amount of time taken before it is possible to detect a breach stands at more than 200 days, which is a very lon
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Chase Doelling has spent over a decade in the tech industry, in cloud computing and cybersecurity. Over that time, Chase has been able to indulge a passion for all things identity-related, and JumpCloud has been a perfect fit. JumpCloud’s mission to simplify and secure IT management for businesses of all sizes—especially for the traditionally overlooked small and medium-sized enterprises (SMEs)—is unique, and Chase would argue they’re uniquely good at it. Chase's role is to help shape the product vision to ensure they’re meeting the evolving needs of their customers in an increasingly complex
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In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the concerns faced by CISOs and IT leaders in 2024 will potentially worsen. However, for a handy deep dive into tackling cyber attackers, this roundup of AITech Park articles on the cybersecurity topic offers gu
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Picture a world where your professional services business operates like a well-oiled machine, effortlessly balancing resources, predicting project outcomes, and communicating with precision. This isn’t a far-off dream—it’s the reality that Artificial Intelligence (AI) is bringing to the professional services industry right now. As the lines between human expertise and technological capabilities blur, AI is emerging as the secret weapon for firms looking to surge ahead in a fiercely competitive market. By leveraging AI-powered Professional Services Automation (PSA) software, firms can optimize
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In today’s fast-paced business landscape, data is not just an asset; it’s a cornerstone of strategic decision-making. For B2B companies, leveraging data effectively can create significant competitive advantages, enabling them to understand their customers better, streamline operations, and drive innovation. This article explores the importance of a robust data strategy and how businesses can harness data to outpace their competition. Embracing a culture of data-driven decision-making will not only empower organizations to thrive but also position them as leaders in their industries.
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Sebastian is Storyblok’s VP of Engineering as an experienced developer, team builder, and leader with over 10 years of experience in CMS systems, security, performance, and usability as his primary focus points. Outside of work, Sebastian is passionate about organizing community events for developers and is always up for a good cup of coffee. Establishing strong access controls to limit access to sensitive information and ensuring robust authentication methods are also critical. Continuous monitoring of AI tool usage and keeping an eye on any suspicious activity will help in early detection
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Chief Information Security Officers (CISOs) have some serious responsibilities on their shoulders as they single-handedly carry the security policies and enforcement, which are directly proportionate to an entire company’s success or downfall. CISO’s insights and knowledge allow a company to balance out supporting its internal team while guarding the organization’s data and infrastructure. However, in recent years, CISOs have witnessed shifts in the cybersecurity realm; especially with the technological advancements, cyberattacks such as phishing have increased by 58%, consisting of 90% data
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AI avatars can guide customers through technical diagnostic processes to identify problems with their devices or telecommunications services, such as internet connectivity issues or mobile device failures. This significantly reduces wait times for customers and reduces the volume of queries reaching support centers. AI avatars are redefining customer service by providing innovative and efficient solutions that benefit both consumers and businesses. In sectors such as healthcare and telecommunications, these technologies have demonstrated their ability to improve accessibility, reduce operatin
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There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and enhancing the credibility of online interactions as enterprises operate in this challenging environment. This article looks at the rise of deep fakes and also explores how popular social media companies ar
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Paige O’Neill is Chief Marketing Officer at Seismic where she leads all marketing functions including corporate, product, field, partner, and customer marketing. She is a data-driven marketer with a track record of propelling growth, delivering outstanding results, and spearheading thought leadership within the Customer Experience industry across her 30+ years of experience. Prior to Seismic, Paige served as CMO at public and private software companies including Sitecore, Prysm, SDL, and Aravo Solutions. She also spent nearly a decade at Oracle in product marketing and public relations roles.
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In recent years, computer vision (CV) has appeared as a transformative technology that reshapes the landscape of numerous industries by allowing machines to analyze and understand visual information around them. According to tech leaders, computer vision is often referred to as the eyes of artificial intelligence (AI), which makes it a transformative technology that not only revolutionizes the industries that adapted it but also becomes a cornerstone for the advancement of AI. With more technological advancements, the convergence of CV with IoT, big data analytics (BDA), and automation has gi
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Artificial intelligence has already had a positive effect on several industries, but unfortunately, this popularity and success have caused some wrongdoers to attempt to capitalize on the AI boom in unethical and illegitimate ways. One such practice is known as “AI washing,” and it is arguably one of the biggest threats to the continued growth of AI. AI washing is most easily understood by comparing it to the similar practice of greenwashing, in which companies misrepresent their products as being more eco-friendly than they actually are. Similarly, AI washing involves making false representa
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Companies are dealing with overwhelming amounts of data, and this data must be governed, compliant, and secure, especially when working in the financial, healthcare, and insurance sectors. As the complexity of data environments increases, traditional data governance approaches largely fail to address these challenges adequately and lead to the emergence of what many researchers refer to as Data Governance 2.0. undefined Laying its foundation is the metadata-driven data fabric, which represents a highly transformative approach to data management and governance, compliance, and security.